The same underlying research applies wherever the question is “who do I actually need to speak to”, described here for the objectives customers use it for most.
Banking and property finance
Establish a mortgage referral relationship with a specific bank or region.
Find the head of the function that actually owns referral partnerships, not just anyone in retail banking.
Example objective (illustrative)
“UAE property mortgage or referral relationships with Arab and UAE banks in London”
Illustrative outcome
Head of International Mortgages at a UK-regulated bank with an active Gulf-client referral desk, evidenced by a named published remit — not a generic branch contact.
Business development and partnerships
Identify a partnership contact at a target company.
Rank candidates on functional ownership and decision authority, not job title alone.
Investment and capital introductions
Find the right contact for a capital introduction or co-investment conversation.
Surface people whose current evidence supports investment mandate and geography, not a stale directory listing.
Enterprise sales
Find the economic buyer or champion inside a target account.
Separate decision makers from gatekeepers and influencers, with the reasoning shown.
Example objective (illustrative)
“Economic buyer for a new AML screening tool at a UK challenger bank”
Illustrative outcome
Chief Compliance Officer, evidenced as the named owner of AML/financial-crime control strategy — ranked above a generic "Head of Risk" title match with no comparable evidence.
Professional services
Build a referral network across accounting, legal, or consulting firms.
Identify people in the right practice area with a legitimate, evidenced route to reach them.